Holding On To Sellers: Etsy has gotten so big, it’s hard to know what motivates each seller. "I was a government worker yearning for a more creative outlet," says Heather Noss. Four years ago, Noss quit her day job and opened a shop on Etsy, where she sells handmade stationery.
Walker recently wrote a story for Wired Magazine with the headline, "Can Etsy Go Pro Without Losing Its Soul?" Here’s why: Etsy makes money from its sellers: 20 cents every time they list an item and 3.5 percent of every sale. Today, there are some 800,000 sellers.
In some of the Scandinavian countries, more advanced handicrafts form part of the formal, compulsory school curriculum, and are collectively referred to as slöjd in Swedish, and käsityö or veisto in Finnish. Students learn how to work with mainly metal, textile and wood, not for professional training purposes as in American vocational–technical schools, but with the aim to develop children’s and teens’ practical skills, such as everyday problem-solving ability, tool use, and understanding of the materials that surround us for economical, cultural and environmental purposes.
Etsy has gotten very big, very fast. This year, sales are at about $800 million. "Their growth on all the major metrics you want to look at has accelerated really consistently," says journalist Rob Walker.
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