"We’re always looking for new ways to make our sellers more successful and find new channels for them to sell," says Etsy CEO Chad Dickerson.
Even though e-commerce is growing, Dickerson says, the vast majority of retail sales still happen offline. So, Etsy partnered with the Williams-Sonoma retail chain West Elm.
Factories And Homemakers: But that also means that Etsy sellers will be in some shopping malls. "It goes back to the ideology — isn’t Etsy supposed to be a response to the mall? Aren’t we tearing down the mall?" Walker says. "I think that the new thinking is, instead of fighting traditional retail, we should figure out ways to infiltrate traditional retail on our own terms."
Etsy doesn’t want its biggest sellers to go elsewhere. So it has made changes, like making it possible for sellers to take credit cards and offering online sales training.