Factories And Homemakers: But that also means that Etsy sellers will be in some shopping malls. "It goes back to the ideology — isn’t Etsy supposed to be a response to the mall? Aren’t we tearing down the mall?" Walker says. "I think that the new thinking is, instead of fighting traditional retail, we should figure out ways to infiltrate traditional retail on our own terms."
Etsy has gotten very big, very fast. This year, sales are at about $800 million. "Their growth on all the major metrics you want to look at has accelerated really consistently," says journalist Rob Walker.
A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools.
"Let’s say I’m a buyer and I’m looking for a wedding gown. One gown is $78 because it’s from a factory in China, but the woman has a cute little name, like Joanie Sews, and so you think it’s a person. And the other gown is $600 because it really is one woman trying to make this thing for you for your wedding," Winchell says. "Which one are you going to buy? So it sets up unfair competition between factories and homemakers."