Etsy doesn’t want its biggest sellers to go elsewhere. So it has made changes, like making it possible for sellers to take credit cards and offering online sales training.
"I need more management tools that are not present on Etsy," Noss says. For example, she says, the messaging system made it tough to sort through a lot of customer emails.
Most crafts require the development of skill and the application of patience, but can be learned by virtually anyone.
Etsy’s CEO Chad Dickerson says the site is working on ways to retain sellers and weed out factory-made products.