Walker says a lot of the almost-political ideas that were crucial when Etsy started are "less crucial now to probably most of the sellers, but still very important to some of the sellers."
"We’re always looking for new ways to make our sellers more successful and find new channels for them to sell," says Etsy CEO Chad Dickerson.
"Let’s say I’m a buyer and I’m looking for a wedding gown. One gown is $78 because it’s from a factory in China, but the woman has a cute little name, like Joanie Sews, and so you think it’s a person. And the other gown is $600 because it really is one woman trying to make this thing for you for your wedding," Winchell says. "Which one are you going to buy? So it sets up unfair competition between factories and homemakers."
Pretty quickly, the books started filling up with orders for wedding invitations and Christmas cards. She hired an assistant. She rented studio space. But eventually her success became a loss for Etsy.
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