These activities were called crafts because originally many of them were professions under the guild system. Adolescents were apprenticed to a master craftsman, and refined their skills over a period of years in exchange for low wages. By the time their training was complete, they were well equipped to set up in trade for themselves, earning their living with the skill that could be traded directly within the community, often for goods and services.
Even though e-commerce is growing, Dickerson says, the vast majority of retail sales still happen offline. So, Etsy partnered with the Williams-Sonoma retail chain West Elm.
Holding On To Sellers: Etsy has gotten so big, it’s hard to know what motivates each seller. "I was a government worker yearning for a more creative outlet," says Heather Noss. Four years ago, Noss quit her day job and opened a shop on Etsy, where she sells handmade stationery.
In some of the Scandinavian countries, more advanced handicrafts form part of the formal, compulsory school curriculum, and are collectively referred to as slöjd in Swedish, and käsityö or veisto in Finnish. Students learn how to work with mainly metal, textile and wood, not for professional training purposes as in American vocational–technical schools, but with the aim to develop children’s and teens’ practical skills, such as everyday problem-solving ability, tool use, and understanding of the materials that surround us for economical, cultural and environmental purposes.
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