"We’re always looking for new ways to make our sellers more successful and find new channels for them to sell," says Etsy CEO Chad Dickerson.
Most crafts require the development of skill and the application of patience, but can be learned by virtually anyone.
Holding On To Sellers: Etsy has gotten so big, it’s hard to know what motivates each seller. "I was a government worker yearning for a more creative outlet," says Heather Noss. Four years ago, Noss quit her day job and opened a shop on Etsy, where she sells handmade stationery.
These products are produced within a specific community of practice, and while they mostly differ from the products produced within the communities of art and design, the boundaries often overlap, resulting in hybrid objects. Additionally, as the interpretation and validation of art is frequently a matter of context, an audience may perceive handicrafted objects as art objects when these objects are viewed within an art context, such as in a museum or in a position of prominence in one’s home.
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