Even though e-commerce is growing, Dickerson says, the vast majority of retail sales still happen offline. So, Etsy partnered with the Williams-Sonoma retail chain West Elm.
Simple "arts and crafts" projects are a common elementary and middle school activity in both mainstream and alternative education systems around the world.
Etsy has gotten very big, very fast. This year, sales are at about $800 million. "Their growth on all the major metrics you want to look at has accelerated really consistently," says journalist Rob Walker.
Seen as developing the skills and creative interests of students, generally and sometimes towards a particular craft or trade, handicrafts are often integrated into educational systems, both informally and formally.