Walker says a lot of the almost-political ideas that were crucial when Etsy started are "less crucial now to probably most of the sellers, but still very important to some of the sellers."
Etsy has gotten very big, very fast. This year, sales are at about $800 million. "Their growth on all the major metrics you want to look at has accelerated really consistently," says journalist Rob Walker.
"Let’s say I’m a buyer and I’m looking for a wedding gown. One gown is $78 because it’s from a factory in China, but the woman has a cute little name, like Joanie Sews, and so you think it’s a person. And the other gown is $600 because it really is one woman trying to make this thing for you for your wedding," Winchell says. "Which one are you going to buy? So it sets up unfair competition between factories and homemakers."
So Noss set up another business. Now, 80 percent of her revenue comes to her directly, and Etsy is making less off her than it used to.