But they don’t all share the values Etsy promotes, which Walker calls a "kind of moral purity of the handmade as a response to the alienation of mass-manufacturing culture."
The Arts and Crafts movement originated as a late 19th-century design reform and social movement principally in Europe, North America and Australia, and continues today. Its proponents are motivated by the ideals of movement founders such as William Morris and John Ruskin, who proposed that in pre-industrial societies, such as the European Middle Ages, people had achieved fulfillment through the creative process of handicrafts.This was held up in contrast to what was perceived to be the alienating effects of industrial labor.
Even though e-commerce is growing, Dickerson says, the vast majority of retail sales still happen offline. So, Etsy partnered with the Williams-Sonoma retail chain West Elm.
"I was at my kitchen table by myself for a year and a half rolling every single piece of paper, printing, cutting every single piece of paper," she says. "I was my own bookkeeper."
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