Pretty quickly, the books started filling up with orders for wedding invitations and Christmas cards. She hired an assistant. She rented studio space. But eventually her success became a loss for Etsy.
Holding On To Sellers: Etsy has gotten so big, it’s hard to know what motivates each seller. "I was a government worker yearning for a more creative outlet," says Heather Noss. Four years ago, Noss quit her day job and opened a shop on Etsy, where she sells handmade stationery.
Like folk art, handicraft output often has cultural and/or religious significance, and increasingly may have a political message as well, as in craftivism.
Dickerson says the company is working to keep 800,000 sellers around the world happy. After all, sellers are Etsy’s most important customers.