Even though e-commerce is growing, Dickerson says, the vast majority of retail sales still happen offline. So, Etsy partnered with the Williams-Sonoma retail chain West Elm.
Many community centers and schools run evening or day classes and workshops, for adults and children, offering to teach basic craft skills in a short period of time.
Like folk art, handicraft output often has cultural and/or religious significance, and increasingly may have a political message as well, as in craftivism.
Etsy doesn’t want its biggest sellers to go elsewhere. So it has made changes, like making it possible for sellers to take credit cards and offering online sales training.